Analytics

 

Analytics has never been more important for businesses than it is today. At Direct Agents, we understand the importance of data accuracy and the full-scale tracking capabilities used to monitor and optimize marketing efforts across all channels. Let our Analytics experts provide you with the insights needed to drive your businesses forward.

See How it Works

Watch our Senior Strategist - Analytics Team Lead, Joseph Sauro, explain the capabilities of our Analytics solution.

 

Trust Your Data

We will perform a comprehensive audit of your current analytics set up to ensure that the full suite of analytic tracking features are enabled, and that your data is accurate and clean. If you do not currently have an analytics solution in place, we will work closely with you throughout the development and implantation process so that it is a seamless experience.

Custom Tracking Solutions

Not every business has the same needs, and out-of-box solutions are not always the answer. Because of this, we will understand your specific business needs, and create custom tailored tracking solutions to meet those needs.

Advanced Segmentation

Understanding the quality and intent of user traffic has become ever more important. With our approach to segmentation, we are able to provide detailed business insights into user behavior, demographic, and technology buckets.

Site Performance

In-depth site performance analysis will reveal areas of opportunity that would have otherwise gone unnoticed. Our analyses will guide you to these wins, as well as notify you of problem areas that require attention.

 

Our Analytic Process

Stage 1: Data Validity

  • Complete Audit Of Current Tracking Implementation
  • Review All URL Tagging Structures
  • Implement & Maintain Tag Management Platforms
  • Enable The Full Suite Of Tracking Capabilities
  • Create Customized Tracking Solutions (Online & Offline)

Stage 2: Data Analysis

  • Attribution & LTV Modeling
  • Channel Lift Performance & Budget Allocation Analysis
  • Multivariate Testing
  • Site Performance Trends
  • User Behavior Segmentation
  • Channel Lift Performance & Budget Placement Analysis

Increase your digital campaign results.

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