INDUSTRY-LEADING AMAZON & RETAIL GROWTH AGENCY
The most advanced Amazon & Retail Media Agency
Thought Leaders & Innovators
We develop challenger growth strategies and long-term expansion strategies.
Comprehensive & Holistic Management
We take care of it all, maximizing brand awareness, sales velocity and profitablilty.
Collaborative & Caring Team
We are a passionate and dedicated team, and go above and beyond for our clients.
Industry Leading Proprietary Technology
We have the most advanced, competitive intelligence tech and AI-powered campaign management.
Focus on Sell-Through
We grow shipped revenue, not just AMS attributed revenue (and report on it.)
Amplify Media Across Retailers
We amplify media across retailers including Walmart, Target, Ebay, Instacart, BestBuy, Staples, Costco, Walgreens, CVS and more.
OUR UNFAIR TECHNOLOGY
1.
AI powered campaign management.
2.
Custom database and dashboards to continuously store Amazon data.
3.
Vendor central and AMS data integration all in one location.
4.
Product review sentiment tracker.
5.
Amazon share of voice technology and competition monitor.
6.
Amazon rank tracking technology.
Proprietary Amazon Technology
AMAZON STRATEGY
Amazon is increasingly becoming a brand destination and is today the fastest-growing advertising platform. Consumers are on Amazon to both discover and purchase new brands and products, and mastering each stage of the customer journey is vital. With a holistic and calculated approach to generating on-platform awareness and sales, we develop strategies that encompass all available channels and betas on Amazon, and if needed, all other digital media channels. Our proprietary Amazon Technology provides our clients with a competitive advantage as we optimize ad campaigns to minimize cost while maximizing sales, ROAS and marketshare.
Whether it’s building highly targeted brand awareness, increasing ROAS, conquesting competing products, or optimizing a deals program, our Amazon team provides custom-tailored solutions for each of our clients.
Overall Amazon Strategy
Brand Awareness & Growth
Creative Development
Product Launch Strategy
Promotional Strategy
1P and 3P Strategy
Budgeting & Forecasting
Beta Access & Testing
Organic Ranking Optimization
Media Strategy
Measurement
Amazon Attribution
OUR DIGITAL RETAIL ECOSYSTEM
Amazon SEO
Text Match Relevancy
Price
Benefits Focused
Fulfillment Method
Availability
Reviews
Images & Creative
A+/EBC
Storefront
Custom Imagery
Posts/Follow
Amazon Advertising
Sponsored Products
Sponsored Brands
Sponsored Display
Amazon DSP
Promotions
Video-in-Search
Amazon Live
Amazon Editorials
Rebates
Marketplace Amplification
Walmart
Ebay
Target
Instacart
Costco
Sam’s Club
Best Buy
Staples
CVS
Walgreens
Macys
External
TikTok
PPC
Facebook
Twitter
Instagram
YouTube
Emails
Blogs
Display
Website
TV/Radio/OOH
Measurement
AMS
Brand Analytics
Amazon Attribution
Share-Of-Voice (SOV)
Keyword/ASIN Ranking
Web Analytics
Product Review/Rating
Seller Central Integration
Vendor Central
OUR DIGITAL RETAIL ECOSYSTEM
Amazon SEO
Text Match Relevancy
Price
Benefits Focused
Fulfillment Method
Availability
Reviews
Images & Creative
A+/EBC
Storefront
Custom Imagery
Posts/Follow
Amazon Advertising
Sponsored Products
Sponsored Brands
Sponsored Display
Amazon DSP
Promotions
Video-in-Search
Amazon Live
Amazon Editorials
Rebates
Marketplace Amplification
Walmart
Ebay
Target
Instacart
Costco
Sam’s Club
Best Buy
Staples
CVS
Walgreens
Macys
External
TikTok
PPC
Facebook
Twitter
Instagram
YouTube
Emails
Blogs
Display
Website
TV/Radio/OOH
Measurement
AMS
Brand Analytics
Amazon Attribution
Share-Of-Voice (SOV)
Keyword/ASIN Ranking
Web Analytics
Product Review/Rating
Seller Central Integration
Vendor Central
AMAZON SEO
We grow your organic presence and improve your rankings on Amazon through end-to-end development and testing of the A10 algorithm. Our team of experts understands and studies Amazon’s search algorithm for a complete approach to your brand’s SEO, whether it’s building highly targeted brand awareness, increasing ROAS, conquesting competing products, or optimizing a deals program, our Amazon team provides custom-tailored solutions for each of our clients.
Keyword/ASIN research
Product Listing Optimization
Content Writing and Development
Amazon Follow & Posts Development
Seller Account Set Up
Brand Registry & Brand Ownership
A+/Enhanced Content Optimization
Amazon Storefront Optimization
Amazon’s Choice Badge Optimization
Custom Imagery
Amazon Review Growth
Competitive Analysis
Keyword/ASIN Rank Tracking
New Product Opportunities
A/B Testing
Pricing Analysis
Sales Acceleration
We take time to understand your brand, products and competitive landscape and will develop a custom Amazon Ads strategy that will truly scale your Amazon sales and brand awareness. Our proprietary SOV Technology provides a constant view and feedback of your Amazon presence and paired with our AI-powered bid management, enables our clients to minimize costs while maximizing market share, sales and ROAS.
AMS
- SPA
- SBA
- Sponsored Display
- Video In Search
- Portfolio Campaigns
- ASIN Targeting
- Amazon Promotions
DSP
- Custom Audiences (ASIN
- Retargeting, ASIN Statistical Twin Audiences)
- Competitor ASIN and Purchases
- Contextual, In Market, and Affinity
- Prime Video
- Twitch
- CRM Remarketing
Proprietary Technology
- Industry’s Only Amazon SOV Technology
- Paired With AI-Powered Automation (Greatly Increase Sales & ROAS)
- Organic Rank Tracking
- Organic & Paid Competitive
- Monitoring
- A/B Split Testing
- Product Review Sentiment Tracker
- All-In-One Dashboards (Vendor Central/Seller Central + AMS Together)
International Expansion Into US Market
We help companies that do not have a US presence launch and grow successfully on Amazon.
Foreign Entity Amazon Account Setup and Guidance
Marketplace & Category Research
Amazon Business Plans and ROI Forecasts
Trademark Registrations through Amazon
Sales & Inventory Forecasting
Product Listing Setup, Development & Optimization
Promotions, Advertising & Growth Strategy + Execution
Complete & Transparent Reporting
Off-Amazon Presence & Marketing
And More!
Our Amazon & ECommerce Blog
Amazon: Make Your Brand Recession-Proof in 2023
With only a few weeks into Q1, it’s important that Amazon Sellers take a step back and evaluate the economic reality. Inflation has been in full swing for over a year, the FED raised interest rates seven times in 2022 (with more on the way this year), and the market...
Direct Agents Announces Launch of NEW Innovative Amazon SEO Technology – “FOMO”
“FOMO” (Feedback for On-Page Management & Optimization) is proprietary technology developed by the Direct Agents team that helps to quantify the impact of any product detail page change on Amazon to pinpoint the precise optimizations that grow sales. Los Angeles,...
Tips for Brands to Succeed on Prime Early Access Sale
We’ve all heard the rumors about this Fall Prime Day/Prime Fall Deal Event/Prime Day 2.0, but it’s now official: Prime Early Access Sale will now be on October 11-12th(!) and will offer yet another 48 hours of deals exclusively for Prime Members. With inflation at an...
Amazon Brands Can Now Email Customers via the Customer Engagement Tool
With Amazon being one of the most saturated marketplaces, brands need to set themselves apart from competitors and consistently engage with their consumer base. One of the easiest ways to do so is to opt-in and test every Beta program Amazon has to offer (and there...
Amazon Prime Day 2022 Results
Now that Amazon’s “biggest” shopping event in history has ended, Direct Agents has recapped the biggest wins and future learnings that brands can use to plan for Amazon’s next Prime Day scheduled in the Fall. While many predicted that Prime Day 2022 would pale...
Amazon Trending News: A Second Prime Day in 2022?
Amazon has quietly announced a second Prime Day for 2022 with what they’re now calling a “Prime Fall Deal Event”, a Prime-exclusive shopping event. Given what we know about the typical big event, Prime Day, this does sound suspiciously similar. While Amazon has not...