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To continue to grow Direct Agents as an independent business at the forefront of innovation, that will stand the test of time.
Driven by a culture rich in diversity, passion, and education, and empowered to make an impact across the social justice movements of our time.

That provides a livelihood for our employees that balances work & life, in an environment where we can constantly build, learn and grow.

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Our Story

Direct Agents was founded in 2003 by brothers Josh and Dinesh Boaz, who both shared a passion and expertise for entrepreneurship, advertising & marketing. When they were young, the Boaz’s immigrated to the US from India and Sri Lanka. In part, this move taught the Boaz’s the importance of a hard work ethic, passion, and innovation, which played a huge role in the development of Direct Agents.

Eighteen years later, Direct Agents still continues to expand as an independently-owned, digital agency with offices in NYC & LA. The team is diverse, agile, collaborative, and driven to continue to learn and grow.

Our full-service digital marketing agency innovates and specializes in customer acquisition solutions. Our data-driven approach to campaign strategy, combined with best-of-breed technology, allows us to identify and dynamically engage customers, while dramatically increasing the efficiency of marketing spend.


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