Revisiting Multicultural: The Need for Polycultural

Revisiting Multicultural: The Need for Polycultural

The past summer of social activism has galvanized new conversations about race across nearly every industry in the United States. It has revitalized discussions on how multicultural marketing should fit into the marketing strategies, particularly in this era of...
Engaging Amazon Customers After the Holidays

Engaging Amazon Customers After the Holidays

2020 has been a year of unprecedented change, and e-commerce shopping on Amazon has been no different. Last week, Amazon revealed that this year’s Cyber Week was its largest in history, surpassing $4.8 billion in sales from Black Friday through Cyber Monday. This +60%...
Measuring Up GA4

Measuring Up GA4

The Largest Google Analytics Product Update Since 2012 What is GA4?  GA4 is a more advanced, event-based reporting property aiming to provide marketers with a holistic view of their users across multiple platforms. The property is setting the stage for tracking...