Content is Gold, but Reach is Silver: Why Biddable Media is essential for OTTs in the era of COVID
There is nothing more alluring than a glimpse of a new piece of content on our feed. Stay-at- home orders have us binge-watching classics and scrolling through the familiar dashboards of Netflix & Hulu more than ever. The concept of
Shapers of Change: Marketing Strategies + What’s Next
Join us for our second Virtual Summit on June 17th at 1:30 ET/ 10:30 PT as we navigate the current state of digital marketing. This virtual summit will discuss how COVID-19 is affecting marketers and businesses. Industry leaders will participate
Facebook Launches Shops
With more and more consumers embracing digital commerce due to the pandemic, Facebook has joined the e-commerce space officially with the launch of Facebook Shops. Facebook Shops allow businesses to set up an online store for customers to browse through
Webinar Week: Key Takeaways
This year, mental health feels more top of mind than ever. According to the Center for Disease Control and Prevention, 1 in 5 Americans will experience a mental illness in a given year and more than 50% will be diagnosed
Coronavirus’s Impact on the Cost of Ad Delivery on Facebook
Since mid-March, the cost of inventory on Facebook & Instagram has dropped an estimated 10% to 20% across all verticals. This was a result of advertisers being forced to pull back rapidly as stay-at-home orders closed shop for several industries.
Making Space for Mental Health in the Workplace
This year, mental health feels more top of mind than ever. According to the Center for Disease Control and Prevention, 1 in 5 Americans will experience a mental illness in a given year and more than 50% will be diagnosed
Direct Agents + Altimeter Present a Webinar on The Digital Marketing Landscape
In this webinar, experts from Direct Agents and Altimeter will analyze the impact of the Coronavirus pandemic and what it means for digital marketers. You'll leave this webinar with actionable takeaways and predictions on the future of marketing.
Making Sense of Your Data During a Global Pandemic
As the world’s day-to-day routines, economies, and lifestyles are reshuffled, what you once thought you knew about your brand’s user base may likely not hold as true as it did pre-COVID-19: You are not alone.
