Zero Party Data: The Blending of Art & Science

Zero Party Data: The Blending of Art & Science

[vc_row][vc_column][vc_column_text]As GDPR enforcement continues to ramp up and CCPA regulations are set to go into effect on January 1st, 2020, the marketing data ecosystem as we know it is rapidly evolving. With data collection and markets becoming more strictly...
Amazon AdCon 2019: Key Takeaways

Amazon AdCon 2019: Key Takeaways

Amazon’s advertising business, which was once a small part of the overall company, is now large enough to merit its very own conference. The inaugural AdCon 2019 event was a two-day invite-only event hosted last week in Seattle for roughly 400 people, including the...
How Direct Agents Stays Green

How Direct Agents Stays Green

Two weeks ago, the world came together to strike for a real, global solution to climate change. This strike and its important message align with the efforts of Swedish teen and climate activist Greta Thunberg, who has become a climate hero herself, traveling the world...
Advertising Week 2019: Summary and Key Takeaways

Advertising Week 2019: Summary and Key Takeaways

Advertising Week 2019 has wrapped, and with nearly 300 events over the course of four days, I think we’ve all earned the gallons of free AMC popcorn that we consumed throughout the week. Having worked almost exclusively with Direct to Consumer and Video on Demand...