Adoption rates of smartphones have opened the door for marketers, blurring the line between mobile and online marketing. According to an article from Advertising Age, consumers are moving away from using their mobile devices as just a means of communication. Instead this new wave of consumers are looking for phones with more features and increasing [...]
As the holiday season approaches, the conundrum that many retailers will face is ‘how are we going to keep existing and attract new customers?’ The 28 day period between thanksgiving and Christmas is the life force behind many retail businesses and in order to prosper, they must market themselves effectively. Projections are varied as to [...]
There is no question about it, local advertising dominates Facebook, the popular global online social networking platform. Borrell Associates, a research firm specializing in advertising reports that of the impressive $310 million in ad revenue Facebook forecasts for 2009, 75% will come from local advertising. That’s $232.5 million in profits from small location-specific advertising campaigns, [...]
Direct Agents, Inc. announced today that it has added the Gamemine.com account to our already extensive list of clientele. Direct Agents will manage Gamemine.com’s affiliate program and online advertising efforts as its ‘Agency of Record’. Gamemine.com is an online video game rental subscription service for gaming consoles and portables. Through the service, customers rent games [...]
Direct Agents announces today that it will be exhibiting at eComXpo on July 8-9. This will mark Direct Agents’ third time exhibiting at the virtual conference. At the show, top online marketing experts from around the world will gather to discuss affiliate marketing strategies in a fragile economy. eComXpo will take place on July 8-9 [...]
To date, the practice of blogging and those authors who post articles on the blogosphere have remained largely unregulated. But that may be about to change. The Associated Press reported Sunday that The Federal Trade Commission (FTC) has announced plans to crack down on dealings between bloggers and advertisers/producers by making bloggers accountable to a [...]
Throughout my years as an account manager and eventual manager of the marketing and PR department, I’ve been eager to learn as much about the online industry as possible. I first came to Direct Agents with a limited knowledge- having just graduated from NYU and never had any courses on the subject of online advertising [...]
Direct Agents is proud to announce its inclusion in the 2008 News India-Times Top VII 100, where it has been named one of the top privately held, Indian- American owned companies in the United States. Click Here to View the Press Release. On behalf of everyone at Direct Agents, we’d like to thank our clients [...]
Retailers are slashing costs and narrowing margins in order to stay afloat in the heavily competitive online market this holiday season according to the the NY times “Web Sites Wage Holiday Price Wars.” Besides slashing prices sometimes more than 50%, they are offering free shipping and other shopping incentives as they desperately seek to drive [...]