As leaders in the online marketing industry it is our responsibility to consumers and the industry to educate the public about online tracking. For example, does the general public understand that tracking allows users to click “remember me” when they log into their email or Facebook account? Does the general public understand the distinction between [...]
Social media has provided affiliates with a whole new landscape to promote products and services. It is a fundamental shift in the way people communicate. Whether it is through video product reviews on YouTube, fan pages on Facebook, 140 character messages on Twitter, or tags on Flickr, the opportunities available on social media websites continues [...]
Adoption rates of smartphones have opened the door for marketers, blurring the line between mobile and online marketing. According to an article from Advertising Age, consumers are moving away from using their mobile devices as just a means of communication. Instead this new wave of consumers are looking for phones with more features and increasing [...]
Congratulations to Josh Boaz, our Managing Director and cofounder, for being named one of DMNews’ 30 Under 30. Josh co-founded the company with his brother Dinesh in 2003, while still in college. Through his leadership and innovation, Josh has helped the company build LocalConnex.com, a local search engine marketing division and ChoiceDegree, a consumer educational [...]
Consumer packaged goods (CPG) companies which have traditionally spent their money on print media have slowly started to turn towards online advertising. They have found that it is a great medium for branding and they are accelerating their testing and measurement of the ROI from online advertising. In addition to branding, CPG manufactures are using [...]
Microsoft caved to European pressure to tighten their consumer privacy policies. Previously, Microsoft Bing kept consumers’ search data, including Internet Protocol address associated with search queries, in its system for 18 months. Now, Microsoft will shorten that time to just six months. Google on the other hand, stores Internet protocol addresses which can be used [...]
The 2009 online holiday shopping season was a positive one for retailers. comScore released the numbers last week and e-commerce retailers saw a 4 percent increase in sales from November to December 2009 compared to the same time period last year. The strong spending growth took place around the Thanksgiving-Black Friday time frame and the [...]
With the start of the New Year, Google has introduced a new touchscreen phone called Nexus One to rival Apple’s iPhone. Built by HTC, the device has a 3.7 inch screen and runs the latest version of Google’s Android. Unlike the iPhone, which is only available on the AT&T Network, Google is looking to offer [...]
Google unveiled several new search tools last week at their 2009 Search Event. Having reviewed some of their new tools, the following three features, summarized below, exemplify the changes search engine companies are going through as social and mobile media are taking on larger roles in the digital landscape. Real Time Search- Google will begin [...]
Free is not going to cut it for newspaper companies posting their information online. With a decline in readership of printed newspapers and a weakening in the Internet advertising dollar, newspapers are looking for new ways to maintain and generate revenue for their online websites. One method being used is where users are hit with [...]