• Feb 10, 14
  • Direct Agents
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By Brian Staples, VP of Creative and Design Services A new campaign needs powerful creative to make an impression across the various distribution channels and connect with potential customers, and an established product or service needs refreshed messaging and imagery to continue to generate interest. We define creative optimization as the use of customized strategy, technology and best practices to deliver outstanding performance for our clients’ campaigns and websites- and gathered together here are the Top 10 Best Practices for Creative Optimization.

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