Player X

Product Launch Promotion

playerx.com approached Direct Agents to promote and increase traffic for two of their mobile phone games, Guinness World Records, and Hollywood Hospital, of which they were launching in Brazil.

Overview

Player X has built up an expertise in mobile games, as well as mobile TV & video since its inception in 2004. The company has a portfolio that tops 100 different titles, and has delivered compelling media brands that include geekT™ and Lucky X Casino over the years. With offices in 4 continents and operations in all five, Player X is a company with true global reach. The management team has worked in mobile content distribution since the inception of mobile data services, and has been a key player in the launch of some of the largest mobile brands and games in the world.

Approach

In order to deliver the highest quality traffic possible for the Hollywood Hospital and Guinness World Records games in an international Geo-Target, Direct Agents used two different media types: search, and banner ads. Through search, Direct Agents is able to implement a highly targeted campaign that delivered high traffic and quality in the Brazilian geo-target. By continuously analyzing traffic through the critical lens of multiple search metrics, Direct Agents was able to maintain a low cost-per-click in premium distribution networks, while at the same time, sustain a high amount of traffic that is needed for both of the games to launch effectively.

Additionally, Direct Agents was able to successfully leverage its deep understanding of the market and demographics of the mobile media industry to deliver targeted traffic from flash banner ads on premium, high traffic sites in the Brazilian market. Through full reporting and analysis of the traffic to each site, Direct Agents was able to optimize traffic to the highest level of quality.

Results

Both Hollywood Hospital and Guinness World Records gained prominent brand recognition in the mobile games space in Brazil. With placements in many of the top tier sites in Brazil, the two games are now among the most widely recognized in Brazil. Traffic to the game’s websites has dramatically increased, with new visitors to the website coming in consistently.