Colorado Technical University

 

Overview

Colorado Technical University (CTU) is a leading online and campus based university. Since 1965, CTU has helped over 35,000 students gain the competitive edge they can leverage in securing the job of their dreams.

Approach

Direct Agents approached CTU to help increase the volume of new recruits to their online and on campus schools. Direct Agents first worked closely with CTU to conceptualize their goals and outline a plan for execution. Then, through strenuous A/B testing of landing pages and creatives, Direct Agents was able to effectively identify and reach new target markets. After carefully analyzing the CTU target audience, Direct Agents carried out a targeted media plan that combined performance based display ads and lead generation marketing.

Results

Through the implementation of various niche campaigns and intensive media testing, Direct Agents was able to generate thousands of leads and provide CTU with another avenue of online recruitment. Due to success of the various campaigns, CTU has remained a steady client of Direct Agents for over five years.