1800 Insurance

Targeted Media Planning

Overview

1800 Insurance is a top online insurance site that helps consumers save on insurance costs each year by helping them find the best rates available. After filling out a short lead form, consumers are directed to the best matched insurance agents in their area. 1800 Insurance products include a wide range of insurance offerings such as auto, home, life, health, renters, boat and more.

Approach

Direct Agents developed an extensive affiliate marketing campaign that involved a hybrid of display, contextual, and email media. After identifying the 1800 Insurance core demographic, Direct Agents secured targeted placements. In addition, Account Managers worked closely with the client to determine areas for optimization for maximum campaign effectiveness. Through creative and landing page testing, they were able to significantly increase the click through rate and, in turn, campaign conversions.

Results

Direct Agents' targeted media plan brought the 1800 Insurance campaign to realize 300% growth within the first few months of launch. 1800 Insurance awarded Direct Agents with 'Agency of Record' status due to their reach and ability to drive a significant volume of new customers to the site.