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What does FBX Shut-Down Mean for Your Business?

  • May 31, 16
  • Direct Agents
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On November 1st, Facebook will disable FBX, its real-time bidding ad system that enables advertisers to purchase desktop ads with third party networks and demand-side platforms. Launched in 2012, FBX allowed advertisers to utilize 1st party and 3rd party data to reach desktop only audiences within Facebook.

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Leveraging 1st Party Data to Improve Customer Retention: Maximizing Social Media Marketing Part II

  • Mar 24, 16
  • Direct Agents
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In my blog post last, I discussed how valuable your first party customer data can be to enhancing social media customer acquisition campaigns I outlined several reasons why channels like Facebook, Instagram, and Twitter are so important to any marketer’s customer acquisition campaigns, and how intelligently utilizing first party data can

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Leveraging 1st Party Data to Maximize your Social Media Marketing Strategy

  • Mar 17, 16
  • Direct Agents
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If you’re anything like me, scrolling through Facebook, Instagram, and Twitter is a part of your daily routine. We use social media not only to stay connected with our high school friends, but also to follow and engage with the brands, publications, TV shows, and celebrities that we care about.

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Why Instagram Ads Could be Huge for Facebook's Mobile Empire

  • Oct 14, 14
  • Direct Agents
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As published in AdWeek.

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Big Brands Are Driving Facebook and Twitter's Mobile Ad Explosion

  • Oct 14, 14
  • Direct Agents
  • 0 Comments

As published in AdWeek.

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