Originally published by BrightEdge "Google’s shift towards 100% secure search is the single biggest change in SEO since the introduction of page rank and backlinks. With Secure Search, the metrics and methodology SEO practitioners have been using have dramatically changed, leading to an overnight paradigm shift.
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What is Hummingbird? Announced on September 26th but launched a month earlier by Google, Hummingbird is a completely new search algorithm (first one, since 2001) that has caused a commotion in the SEO community. This new algorithm is set to affect approximately 90% of all search results, but exactly how is not yet clear.
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