With Google's mobile-friendly algorithm update fast approaching you should be asking yourself -am I prepared? Google has been hinting towards the shift from desktop to mobile for some time. In fact, Google even rolled out a few subtle updates, such as adding a badge on the SERP that tells a user if the site is mobile friendly before they even get to the site.
Nowadays, brands allocate a significant portion of their marketing budget towards SEO. With the evolution of mobile and programmatic, SEO is more important than ever. Marketers need their websites optimized effectively in order to rank higher in search results and increase discoverability.
Originally published by BrightEdge
With constant changes in SEO and algorithm updates, it’s important to continuously optimize your site. One way to maintain your competitive edge in this shifting industry is to enrich your content with rich snippets.
Link building is one of the most rewarding aspects of SEO, and also one of the most challenging. Responsible link building requires a lot of creativity and out-of-the-box thinking, which is also what makes it one of my favorite areas of SEO. Being a part of a team who works on multiple large-scale SEO client initiatives, I have seen the impact that link building has over time.
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