Beacon technology, first introduced by Apple in 2013 at a national developer’s conference, has been a buzzworthy item ever since it hit the scene. Since the technology’s debut three years ago, marketers have been jumping onto the beacon boom with retailers and businesses both small and large adapting the technology. But what does this tech mean for SEO? Specifically local SEO?
I would like to start this diatribe on mobile search with a little anecdote. Stop me if this begins to sound familiar. I was walking down the street in bustling Manhattan when I was struck suddenly by pangs of hunger.
Thanksgiving weekend might have looked a little different this year. Reports indicate less mall madness and a little more mobile madness. With sales starting earlier and extending throughout the holiday season both in stores and online, shoppers didn’t need to wait hours in line for great deals anymore.
How are you preparing for the holiday shopping season? According to MoPub, this year’s projected US retail sales in November and December is $855 billion. This year’s number projects a 5.7% growth from 2014, but what can you do to enhance your advertising efforts during this crucial time of the year?
Increase your digital campaign results.