Programmatic

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Programmatic Gets Personal

  • Feb 13, 16
  • Direct Agents
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Making use of your data to better prospect and retarget your customers.

Remember the time when you were in France, and the street vendors were at your heels chasing you and attempting to sell light-up Eiffel Tower key chains while you held your bag closer to your body and took wider strides?

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Guilty of Online Shopping this Thanksgiving Weekend?

  • Dec 04, 15
  • Direct Agents
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Thanksgiving weekend might have looked a little different this year. Reports indicate less mall madness and a little more mobile madness. With sales starting earlier and extending throughout the holiday season both in stores and online, shoppers didn’t need to wait hours in line for great deals anymore.

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How to Leverage Social, Email and Programmatic Display for your Holiday Marketing Campaign

  • Nov 18, 15
  • Direct Agents
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How are you preparing for the holiday shopping season? According to MoPub, this year’s projected US retail sales in November and December is $855 billion. This year’s number projects a 5.7% growth from 2014, but what can you do to enhance your advertising efforts during this crucial time of the year?

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Treat Yourself this Holiday Season with our Holiday Marketing Strategy

  • Oct 16, 15
  • Direct Agents
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With the holiday season rolling around the corner, the question on everyone’s mind is how do we reach customers more efficiently and stand out from the competition?

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Watch our Session on "Mobile Retargeting" at the MediaPost Programmatic Summit!

  • Aug 19, 15
  • Direct Agents
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Did you miss our Programmatic Manager's speaking session at the MediaPost Programmatic Insider Summit? On August 17, Nicholas Galante, our Programmatic Ma

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Programmatic Developments ft. FBX

  • Feb 25, 15
  • Martin
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It has been an interesting few weeks at Facebook HQ. Last Tuesday, the social network decertified more than half of the partners on the FBX exchange including Adobe, Quantcast, and Rocketfuel. This signals a seismic shift in platform strategy towards consolidation, and brings the total number of approved seats to just 12 partners.

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