How are you preparing for the holiday shopping season? According to MoPub, this year’s projected US retail sales in November and December is $855 billion. This year’s number projects a 5.7% growth from 2014, but what can you do to enhance your advertising efforts during this crucial time of the year?
With the holiday season rolling around the corner, the question on everyone’s mind is how do we reach customers more efficiently and stand out from the competition?
On September 28th, Google disclosed two new long-awaited products, Customer Match Targeting and Universal App Campaigns during Advertising Week 2015 in NYC.
What is Customer Match?
Although mobile has been a hot topic for some time, Google’s April 21st algorithm update has created a special charge in the air.
Increase your digital campaign results.