There are numerous elements that go into making a successful holiday campaign - eye catching creatives, compelling content and effective incentives to buy. Most brands often forget to reevaluate their search strategy prior to heading into the holiday season.
It was only a matter of time before Apple would start offering adverts within the Apple Store and slowly but surely, a small percentage of app store users are starting to see them. This new platform allows developers a way to pay for users in discovering their apps.
A sophisticated paid search strategy encompasses consistency, advanced targeting, relevance, branding and unlimited testing. However, as the digital marketing industry continues to rapidly change, it’s often difficult to be aware of the newest additions to Google AdWords.
I would like to start this diatribe on mobile search with a little anecdote. Stop me if this begins to sound familiar. I was walking down the street in bustling Manhattan when I was struck suddenly by pangs of hunger.
Thanksgiving weekend might have looked a little different this year. Reports indicate less mall madness and a little more mobile madness. With sales starting earlier and extending throughout the holiday season both in stores and online, shoppers didn’t need to wait hours in line for great deals anymore.
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