It was only a matter of time before Apple would start offering adverts within the Apple Store and slowly but surely, a small percentage of app store users are starting to see them. This new platform allows developers a way to pay for users in discovering their apps.
A sophisticated paid search strategy encompasses consistency, advanced targeting, relevance, branding and unlimited testing. However, as the digital marketing industry continues to rapidly change, it’s often difficult to be aware of the newest additions to Google AdWords.
On September 28th, Google disclosed two new long-awaited products, Customer Match Targeting and Universal App Campaigns during Advertising Week 2015 in NYC.
What is Customer Match?
Although mobile has been a hot topic for some time, Google’s April 21st algorithm update has created a special charge in the air.
The snow has made its yearly debut just in time for the holidays! With Christmas and New Years around the corner, advertisers need to ensure that their Adwords and Bing campaigns are on point for targeting the online holiday shopper. If you or your clients are running holiday specials, it’s imperative that your PPC campaigns promote them as vividly as possible.
Increase your digital campaign results.