Aah…..back at my desk and I’m already missing Denver- the fresh air, the clean streets, the great people- definitely seems so far off from the bustle of NYC. This nice feeling of Denver was the feeling throughout the AffCon show this week. I had a chance to present at the ‘Digital Marketing Spectrum’ session and also got a chance to meet up with a lot of great people and discuss the state of the industry. Both my colleague Mark Glauberson and I felt that a common topic among attendees was accountability on behalf of agencies, networks and affiliates. Everyone seemed to agree that gone are the days of easy and ‘fad’ revenue generating campaigns without any concern for the advertiser or the consumer. My own presentation addressed this point on how affiliates can attract more brand advertisers by being more accountable and adhering to campaign guidelines. While there, we attended other panels at the show that discussed similar themes and we also met potential new clients who agreed with us on this subject. AffCon is definitely a great show to attend for anyone interested in learning more about new trends in the online industry.
Thank you so much to the great people of AffCon and Webmasterradio for including us in the show and we look forward to seeing the show continue to grow!
Written by Dinesh Boaz, Managing Director and co-founder of Direct Agents.
To see Dinesh’s presentation at AffCon 2010 click here.