We recently had the pleasure of talking to affiliate marketing expert Murray Newlands. Check out the interview below. We hope you find it interesting!
p.s. If you haven’t already, check out his affiliate blog.
INTERVIEW WITH MURRAY NEWLANDS
DIRECT AGENTS: Please tell us how you come up with a topic for the blog on your typical Monday?
MURRAY: I am very lucky I have never had a challenge coming up with things to write about. I love learning and then sharing what I learn with other people. If you help other people and share your thoughts, what you will find is that people will come to your blog. If you get stuck, read blogs within your field inside out. Do not copy what they say but they are a great source of information.
DIRECT AGENTS: What are some of the posts on your blog that had the most traffic so far?
MURRAY: Some of the interviews and competition entries get lots of traffic; some people are really good at publicizing themselves. My post An Interview with Missy Ward of Affiliate Summit, FeedFront Magazine, and GeekCast.fm received over 4000 page views. I give them the platform and the opportunity and they make the most of it. I wrote a top 10 list: social media monitoring tools that does very well.
DIRECT AGENTS: Tell us about the project(s) that you’re currently working on?
MURRAY: I am currently working on launching a UK life insurance lead generation affiliate program. On the blogging side I want to connect with more people online and off line. Together with friends I am launching a monthly meet up in London: http://www.meetup.com/InboundMarketing. I recently launched my Blog Fan Club. I have recently written some posts which are drawing in readers and generating businesses about blog outreach and blog consulting.
DIRECT AGENTS: Running your own business entails a lot of work and mental activities. What do you do to give your mind rest and come up with fresh ideas?
MURRAY: Meeting other people and talking with them always gives me new ideas. I like meeting and connecting with people who are in the fringes of my core industry that gives me an idea for what is happening in the future. I am passionate about business and I love thinking about it.
DIRECT AGENTS: What’s your favorite movie quote?
MURRAY: When Harry Met Sally “I came here tonight because when you realize you want to spend the rest of your life with somebody, you want the rest of your life to start as soon as possible.”
DIRECT AGENTS: What are the things you suggest companies shouldn’t do with their blogs?
MURRAY: There are two mistakes I see lots of corporate blogs doing all the time. One is failing to put a human face to the blog. Blogs should connect with the readership and having an identifiable person or team of people behind a company blog makes it much more likely to connect. The second thing is connecting with their audience. Lots of corporate blogs don’t have interaction or connection with what is happening out there beyond the writer’s computer.
DIRECT AGENTS: What would people be surprised to find out about you?
MURRAY: Hum… Well, something that not a lot of people know about me is that I am actually very romantic, or so I have been told.
DIRECT AGENTS: How can people help you?
MURRAY: Join my Blog Fan Club by sending in a photo.
Thanks for talking to us Murray!
Got something interesting to say about online advertising? Want to be interviewed on our blog? Email marketing@directagents.com to put in a request!
Thank you so much for the opportunity and for interviewing me.