Google released this week Google Buzz, “a new way to start conversation about the things you find interesting.” The system was built from scratch so it would integrate seamlessly with Gmail and allow Gmail users to share updates, photos, videos and links either privately to their existing email contact database or publicly.
Google Buzz attacked Twitter’s weaknesses and this could be the start of infiltration into Microsoft’s stronghold in the enterprise market. Since Buzz delivers messages straight to a users Gmail inbox, there will be no need for dedicated platforms such as TweetDeck and Seesmic. In addition, businesses will be highly attracted to Google if they are able to successfully execute Gmail, Google Apps and Buzz into Android and Chrome mobile platforms. If this happens then it may give people a reason to abandon Microsoft Office and move to Google Apps, thereby really hurting Microsoft’s core business.
With this announcement, Google has changed the digital landscape. They have provided publishers, affiliates, and networks new revenue streams to those that are willing to be pioneers in this new landscape.
What do you think of Google Buzz? Is this the end of Twitter and the downfall of Microsoft? We would love to hear your thoughts.