“2009 saw record email volumes from retailers. Last year, the top online retailers tracked by the Retail Email Blog each sent an average of 132 promotional emails to each of their subscribers, a 12% increase over 2008--and 39% increase over 2007.
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Direct Agents offers Advertisers a range of targeted media buying services with a focus on customer acquisition and direct response.
- Results – All of our targeted media opportunities are designed on delivering clients with measurable success
- Transparency – Sites and lists are transparent for complete client control
- Brand Protection – Each publisher is screened to ensure quality and creative compliance
Integrated Team Approach
Direct Agents will guide advertisers through all aspects of the media planning, buying and implementation process with our Account Management and Media Buying & Planning Team:
- Advertiser Managers are senior team members who provide our clients’ with one-on-one advice on developing new campaigns and suggesting additional methods for improving clients existing marketing initiatives.
- Account Managers provide daily feedback and statistics, as well as ensuring all media placements are properly executed and compliant.
- Media Buyers actively work with publishers to optimize each program as well as leverage media relationships to secure additional inventory and value-ads to help reach client goals.
Email List Rental – Targeted Email Marketing for Immediate Results
- Over 200 top-tier permission based lists reaching an audience of over 80 million consumers.
- Email campaigns are individually targeted and segmented based upon the client’s desired demographic and acquisition goals.
- Demographic and Geographic selects available:
Email List Types Available
- General Consumer
- Category Specific
- E-Commerce
- News & Information
- Leisure & Entertainment
- Finance & Investing
- Education
- Site Specific
- Special Interest
- Consumer Groups
- Rewards Based
- Business to Business
Email Selects Available
- Geographic - Country, State, Zip, DMA
- Demographic - Age, Gender, Marital Status, Occupation, Education Level
- Financial - HHI, Expendable Income, Home Value
- Behavioral - Interests and Affinities
- Business Data – Size, Type, Decision Makers, Industry
Display Advertising - Unparalleled Reach and Targeting
- Partner with the web’s leading publishers- ranging from major portals to niche websites
- Demographic, Geographic, Behavioral and Contextual Targeting.
Site Selection
Web properties are selected based on the following criteria:
- Site quality and content
- Relevance of audience
- Favorable pricing and terms
- Scalability
Channel Targeting
- Finance
- Education
- Shopping
- Entertainment
- News
- Business
- Travel
- Automotive
- Career
- Dating
- Social Networking
Social Media - Effective and Innovative New Media Options
- Social Media Networking Sites
- Blog Advertising
- Mobile Advertising
- Widget Advertising
- Video and Rich Media