Custom lead generation is one of the cornerstones of Direct Agents customer acquisition services. Unlike co-registration, Direct Agents’ custom lead generation offers advertisers leads that are Unique and Exclusive to their marketing campaign. Our custom lead generation is designed for immediate results and long term growth opportunities and are ideal for marketers looking to:
- Acquire new customers
- Build a newsletter or custom database
- Starting point of CRM or Direct Marketing campaign
- Create or expand a member loyalty program
Direct Agents utilizes proprietary sites and technology, as well as partnerships with dozens of high quality publisher sites to deliver a sustainable source of new leads and customers for our clients. Recent accomplishments include:
- Generating over 5 million premium leads for leading online advertisers and marketers
- Successful campaigns across multiple business sectors including Consumer Services, Consumer Goods, Insurance, Finance, Automotive, and Education
- Development of an extensive network of top-performing premium publishers
Five Step Process
Plan
Strategic Planning: Immediate Results from Long Term Customers
Direct Agents’ lead generation campaigns begin with strategic planning to align campaign goals with your marketing objectives. Campaign strategies may include:
- Emphasis on Immediate ROI
- Focus on Lifetime Value of Customers
- Immediate Results - Long Term Customers
Transparent Lead Network:
Direct Agents media planning team will identify sites that match your campaign’s core demographics. Clients will have complete transparency and control over placements, and the ability to create a custom lead network.
Develop
Easy Integration
Our proprietary lead management system will integrate seamlessly with your remarketing processes, including call centers, email and other CRM systems.
Custom Lead Form and Creative Units
Our team of lead generation professionals will take your existing creative and landing pages, and optimize them for lead generation using our proven performance processes.
Cutom Vertical Sites
Direct Agents also offers placements on custom built vertical specific sites. These vertical sites are tailored to specific industries and offer consumers extensive information and resources. Direct Agents will oversee all phases of custom site projects, from design and development to implementation
- Ideal for marketers with products or services that require greater consumer consideration
- Higher quality of consumer since sites are built with robust content
- Opportunity for marketers to collect key consumer contact information
Some current examples of our custom sites include:
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Education:
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Financial:
Execute
Targeted Lead Generation
Lead campaigns will be launched according to your unique targeting criteria and may be filtered based on demographic, geographic, and lifestyle targeting.
Controlled Lead Delivery
- Daily leads caps and CPL Limits allow for custom scalability within any size budget
- Multiple delivery methods available including HTTP (Post, Get, XML), real-time FTP, CSV email batch transfers
Analyze
Client Lead management
Track your leads in real-time with DA Metrics™. Our robust online reporting tool provides clients with a simple, first-hand look at tracking and ROI metrics.
Advanced Lead Scoring
Proprietary lead scoring system analyzes and grades more than 10 data fields ensuring delivery of only high qualified leads.
Validation and Data Append Services
Proprietary lead validation technology prescreens and filters leads based on your predetermined criteria guaranteeing relevant leads across multiple campaign types. Innovative data append services can provide additional information further increasing quality and ROI.
- Customized HTML email sent automatically after lead submission to further qualify or increase conversion
- U.S. mailing addresses cross-checked against USPS and NCOA (National Change of Address) databases
- Duplicate leads checked across Performance Network using 13 customizable lead fields.
Expand
Reliable Lead Partner
- Increase acquisition goals
- Test and utilize new publisher placements
- Create a sustainable source of new leads and customers
To learn more about our Lead Generation solutions, please email us at advertise@directagents.com.
