Raising the standards in industry compliance.
Direct Agents’ Compliance team combines cutting-edge technology with rigorous monitoring standards to provide clients with the most secure framework for navigating - and excelling in - the online marketplace. Direct Agents’ expert team of compliance professionals brings in-depth industry knowledge and utilizes the latest industry best practices to provide advertisers with comprehensive brand security and campaign protection.
Precise Affiliate Screening
Direct Agents employs some of the industry’s most rigorous grading criteria in selecting our affiliate publishers. The comprehensive application process and stringent pre-screening process consists of both automated safeguards as well as manual review by DA media buyers, to ensure that publishers within the Direct Agents Performance Network meet or exceed the highest standards.
DACampaign Assurance Technology™
Direct Agents’ proprietary Campaign Assurance Technology consists of a series of real-time compliance technologies to:
- Effectively monitor ad placements across affiliate, display, social media, and email channels.
- Identify and curtail unauthorized bidding on brand names, trademarks and other designated keywords.
- Successfully implement and screen CAN-Spam Email Compliance, secure suppression files, and achieve industry low in house violations.
- Quickly identify and block Click Fraud, Cookie Fraud, and IP Fraud.
Zero Fraud Tolerance
Our policy is clear: any publisher caught engaging in fraudulent activity within our network is immediately and conclusively terminated; our publishers are careful to adhere to best practices in order to avoid this result.
Transparency
Direct Agents’ transparent affiliate marketing and lead management tracking systems allow end-to-end visibility from lead generation to sales conversion.
Dedicated Support
Our expert team will monitor and optimize traffic to increase high-quality leads and maximize ROI. With more than three decades of combined direct-response experience, these seasoned professionals work diligently on your behalf to ensure your campaign goals are met or exceeded.
Beyond Industry Standard
In addition to rigorous internal standards, Direct Agents meets or exceeds industry best practices, including:
- UnsubCentral for Suppression File Management and CAN-SPAM compliance
- DT Fraud Meter Technology for affiliate monitoring and compliance
- Direct Marketing Association membership and best practices
- Interactive Advertising Bureau best practices
Complete Legal and Regulatory Compliance
Direct Agents assures that all advertising conducted on behalf of our clients, is in full legal compliance with all applicable local, national and international regulations including:
- Federal CAN-SPAM Act 2003
- Communications Decency Act
- Federal Do-Not-Call Registry
- Anticybersquatting Consumer Protection Act