Direct Agents offers clients full-service affiliate marketing solutions. We provide each client with a dedicated team of experienced professionals who work to develop, implement and maintain a successful sale or lead generation program.

Affiliate Program Management

When choosing Affiliate Program Management, Direct Agents handles all aspects of developing, launching and growing affiliate marketing campaigns to ensure success. We employ top notch talent to manage affiliate recruitment and retention as well as coordinate placements with the appropriate networks, publishers and vendors. Affiliate Program Management also allows for full publisher transparency to encourage proactive client collaboration and increased visibility and control.

This program works in conjunction with our clients’ existing online marketing programs and relationships.

Benefits of the DA Affiliate Agency of Record Program:

• Active affiliate recruitment through our dedicated media buying team and Direct Agents marketing efforts
• da metrics™ Track campaigns in real-time with DA Metrics, a proprietary online reporting tool that provides clients with a first-hand look at their ROI metrics for any campaign.
• Development of individual and program-wide incentives and promotions to help recruit and retain new affiliates
• Complete management of affiliate communications through newsletters, RSS feeds, affiliate blogs and more.
• Lead forecasting
• Brand monitoring and protection
• Campaign analysis and consultation
• Creative support

Multi-Network Development

With hundreds of affiliate networks to choose from, picking the right one can be a daunting task. Why concentrate all of your advertising with one affiliate network? Through Direct Agents’ agency services, client campaigns are submitted through multiple affiliate networks, at a fraction of what it would cost for direct submission. This ensures maximum exposure to the highest producing publishers in the industry. Marketers get all of the benefits of a multi-network affiliate approach with the time and cost savings of a single agency contact.

Direct Publisher Development

The Direct Agents media buying team has built one-on-one relationships with many of the top publishers online and secures valuable advertising inventory on a performance basis. By working directly with individual publishers, Direct Agents leverages existing client relationships and media buys to make sure campaigns are guaranteed top inventory in competitive media spaces. Our publishers include: email list managers, display placements, comparison sites, search affiliates, and social media platforms. Using the Direct Agents Compliance Policy, we rigorously screen new publishers to ensure that only top-of-the-line publishers make it through. This helps maintain our clients brand integrity and increase our ability to deliver the highest quality in new consumer traffic.

Program Marketing

Direct Agents provides complete marketing support for our clients and takes a hands-on approach to promoting your affiliate program. On a weekly basis, we ensure that your program is announced to affiliates through online forums, blogs, press releases, directory submissions, paid and organic search and more. In addition, we work in conjunction with our Creative Services Team to develop special affiliate promotions and contests to help drive interest to recruit and retain additional affiliates for our clients programs. These types of promotions can help your affiliate programs stand out from your competitors. We also provide opportunities to highlight our client programs at industry trade shows such as ad:tech, Affiliate Summit, Shop.org, Internet Retailer and many more. The value our marketing team adds to the affiliate campaign helps create a unique client/affiliate relationship that ensures high affiliate recruitment and retention as well as a consistent flow of leads and sales to our clients’ programs.

Next