Archive for June 2011

Part 1: Increasing Conversion Rates: The Importance of Testing

Jun 22, 2011

Advertisers can significantly improve their return on investment by increasing their conversion rate and increasing the percentage of website visitors that fulfill a desired action on their site. Whether launching a new service or looking to improve ROI on campaign costs, a strategy and test plan are essential to continuously improving conversion rates.


Direct Agents Named as Top Direct Marketing Agency

Jun 15, 2011 |

New York, NY- Direct Agents, a leading performance-based digital marketing agency, debuted as #24 overall in Direct Marketing News’ 2011 Agency Business Report. Posting a 58% increase in revenue from 2009 to 2010, Direct Agents showed the highest revenue growth in the report. “We are honored to be recognized by Direct Marketing News as one [...]